December 19, 2021
Lincoln Crown & Company is a company that consults with and advises corporate clients on how to provide their shareholders with more value over time. This means offering a consultative approach to building value for shareholders through the client’s strategic transaction. That includes background research, sound corporate advice, and financial modeling. This is the analytics part of the core service offerings that are proffered by Lincoln Crown & Company. They also offer access to high quality corporate strategy development. The clients who go to Lincoln Crowne & Company entrust the firm with work that requires considerable understanding of every engagement. They are proud that they bring a high level of technical and commercial rigour to every engagement as well. Developing and properly considering the concepts, strategies, commercial risks, and associated financial impacts are a key part of what makes Lincoln Crowne & Company so well respected.

Lincoln Crowne & Company also deals in mergers and acquisitions services. They have developed an impressive niche by working on complex engagements, even those most firms would find too challenging, in the emerging to middle market space. They have a wealth of experience in dealing with, and advising on, activist engagements. The company, founded in Sydney, Australia, by Nicholas Assef, now have operations in Hong Kong as well as affiliates in Vietnam, India, Malaysia, Boston, and Singapore.
June 19, 2021
As the founder of Lincoln Crowne & Company Pty. Limited, Nicholas Assef has become well-known as the leader of a very important investment firm in the Australian and South East Asian markets. In his positions as the firm’s Executive Director, as well as its Senior Analyst, he brings with him more than two decades’ experience in such diverse financial areas as mergers and acquisitions, joint ventures and many more.

With his extensive and varied work experience, Nicholas Assef has a very broad and varied set of skills in the corporate world, the legal profession and even the world of academia. A tenacious and shrewd negotiator, Nicholas Assef applies strategies and tactics that are largely based on "game theory" to get the best outcome for the client because he knows that clients don’t hire a firm like his to get basic services, they want something special.

Nicholas Assef’s attention to detail and his superior skills came in part from his educational background, which included time at Harvard Business School, where he earned a Post Graduate degree in Valuation, as well the time he spent completing a MBA at the Simon Business School at the University of Rochester in New York.
September 22, 2018
As a tenacious negotiator, Nick Assef likes to apply proven strategies and tactics based on "game theory" because he believes it gives him and his clients an edge. Clients don't hire a firm like his Lincoln Crowne & Company Pty. Limited for basic services they can get from most run-of-the-mill advisors and firms. Therefore, Nick makes it his mission to provide clients with something more.

It is Nick Assef’s rare combination of innovative thinking and deep commercial and financial judgment allows him to give clients the best possible clear independent advice. Nick Assef can lay claim to plenty of experience over his nearly three decades in the corporate world, the legal profession and even in the academic world. That wide range of experience has transformed him and the firm he founded, Lincoln Crowne and Company, into one of the most innovative and persuasive mergers and acquisitions investment teams of professionals anywhere. Over time, he has gained expertise in many areas, including mergers and acquisitions, growth strategies and strategic due diligence.
March 29, 2018
Whenever Nicholas Assef works as an investment advisor, he strives to provide every single one of his clients with the best possible advice and overall service. He is quite aware that no client hires him or the firm he founded, Lincoln Crown and Company, for the most basic investment services. They want a lot more, and he is determined to never disappoint them. His and Lincoln Crowne’s clients want advice and counsel that fulfills an important goal in their company. They want something special, and that is usually what they get.

Nicholas Assef strives to provide clients with the best assistance to make the best possible deals, including the best possible terms. It’s no wonder he’s considered one of the best. Nick’s extensive experiences in business has made him a great investment advisor, but he also has a lot of experience in the legal profession, as an attorney, as well as in academia, as a teacher and a researcher. One rationale for his strong reputation as a negotiator is due to Nick’s ability and his willingness to apply innovative strategies and tactics to negotiations, to secure the best possible outcome for clients. That includes his favorite tactics based on “game theory.” That makes him unique indeed.